Goodyear
Informative links unfold on the homepage and secondary pages, inviting visitors to explore different facets of the Goodyear brand.
Goodyear was earning a reputation as a digital leader in the tire industry, but their corporate site was holding them back.
We worked closely with UX to design a responsive site that was both engaging and intuitive. We also curated content to be relevant and easily accessible to frequent visitors—job seekers, investors and media professionals.
The redesign had an immediate impact on engagement and bounce-rate (great for the client).
And it was a MITX finalist for Best UX (great for us).
Believe it or not, responsive design was once a groundbreaking concept.
We reorganized and prioritized content to quickly connect key site visitors to the information they wanted.
We did a lot of tidying. Cleaner design, clearer copy, streamlined content and integrated third-party technology. It all came together to create an experience more aligned with Goodyear’s performance-driven brand.
The new site showed an immediate lift in engagement and reduction in bounce rate.