Remember when we thought the pandemic was temporary?

John Hancock leadership wanted to create a few pieces of content to help employees cope. So we created a “follow the bouncing ball” inspired character to provide some levity while walking viewers through actionable advice.

It was a simple project that got a lot of love. Three videos became seven, our parent company wanted a piece of the action and our insurance agents were sending them to their clients. (They even got a nod at Hatch.)

And no one gave me a hard time about the fact that I named my content series “60 Second Strategies” and then all the videos went well over a minute. So please don’t hold it against me.