COIN Impact Investing
What does every conference attendee really want?
Good fun and good swag.
The Ad Club’s Women’s Leadership Forum corresponded with the launch of John Hancock’s new impact investing platform, COIN, that helps people invest in companies committed to making change. This aligned beautifully with the forum’s 2019 theme: Seismic Shifts.
As presenting sponsor, we wanted to be the talk of the event. So we transformed the space into an arcade where attendees could have some fun between speakers, win cool prizes and learn about the causes supported by COIN’s investment portfolios.
Most activations at women’s events are very “girl power” oriented, so it was a refreshing departure to use our real estate to showcase a product instead. Especially one that empowers people to effect positive change with their money. And the women at the forum were right in our target.
It was a win for attendees, a win for some important causes, and a win for the company. Which is what impact investing is really all about.
Each game had a custom skin that highlighted an issue you could impact with your COIN investment portfolio.
"Knock Out Inequality" for Gender Equality. It was a lot of fun to watch women Hulk-out on this thing
"Cold Enough to Ski" Ball for Climate Action
"Give a Shot" for Global Health
People. Love. Swag. Visitors could redeem their tickets for branded prizes, and were delighted by our high-quality options and the fact that it wasn't landfill-bound plastic crap.
You could win COIN branded glass water bottles, wildflower planters and reusable straw kits. As far as I know, this is the first time my work has generated this reaction.
For each token used at the games, we donated $1 to local non-profits that support COIN's impact investment areas: gender equality, climate action and global health.
Signage around the arcade setup helped explain the COIN platform and the concept of impact investing.
When you entered the convention center, our branding and elaborate setup were the first things you saw.
This is me, slinging swag and pitching like a pro at the prize table. This writer does it all!
Program Ad
Program Spread
Token collection boxes
Token collection poster
Skinning arcade games was really fun. Highly recommend.
Pop-a-shot mockup
Skee ball mockup
Setup mockup
Branded glass and bamboo water bottles
Branded seed planter kits
Branded reusable straw kit